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Cross-Border Business Forum

February 15, 2018 @ 10:00 am - 11:30 am

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San Diego & Baja Norte:
A Binational Tourist Destination


San Diego’s unique location along the U.S.-Mexico border provides the perfect home base for visitors to enjoy the best of San Diego, Tijuana, and Baja Norte. While San Diego has much to offer visitors such as the San Diego Zoo, Sea World and our world famous beaches, Tijuana, Ensenada, and the wine region of the Valle de Guadalupe offer exceptional culinary and cultural experiences to the binational tourist. The combined richness of offerings on both sides of the border and the stark cultural and culinary contrast between San Diego and Baja Norte creates a unique two-nation vacation experience unlike any other in the world.

Our upcoming Cross-Border Business Forum on February 15 will take a close look at San Diego and Baja Norte as a binational tourist destination.  Our expert panel will answer some key questions around this topic such as:

  • What draws tourists to our region and are they exploring both sides of the border when they visit?  Why? Why not?
  • How many of the visitors to San Diego cross the border to take advantage of the tourism opportunities in Baja Norte and vice versa?
  • What is the combined spending by tourists on both sides of the border and what can we do to increase that through the concept of a “two-nation vacation”?
  • What is being done to promote and support cross-border tourism? What are the benefits and what more can we do?

About the Cross-Border Business Forums


With a $230 billion economy, the Cali-Baja Mega-Region represents a tremendous growth opportunity for all industries, including manufacturing, biotech, agriculture, clean tech, and more. Through the Cross-Border Business Forums, the Chamber provides business leaders the essential knowledge and resources needed to thrive within the binational marketplace.

Meetings are held quarterly, and alternate between the San Diego Regional Chamber office and the Club de Empresarios in Tijuana.

Registration is open to Chamber members and those considering membership. If you are not yet a Chamber member, please contact Member Relations Manager, Courtney Gant at or (619) 544-1392, to discuss membership opportunities or to register as a guest.

Featured Panelists


Event Details

Date: February 15, 2018
Time: 10:00 – 11:30 am

San Diego Regional Chamber of Commerce (Boardroom)
402 W. Broadway, Ste. 1000
San Diego, CA 92101
Click for map/directions

Metered parking or pay lots are recommended. Unfortunately, we cannot validate parking.

Contact Details:
Courtney Gant
Phone: 619-544-1392



Title Sponsor

At Alaska Airlines we are all about community and bringing people together through travel. Alaska Airlines has served San Diego for over 30 years and the airline currently serves 30 non-stop destinations from San Diego International Airport, including flights to San Jose Del Cabo, Puerto Vallarta and Mexico City. Travelers can also fly from San Diego nonstop to six cities within California, as well as to the Pacific Northwest, Mid-con, and East Coast.  Alaska Airlines is known for its customer hospitality and friendliness, served by over 22,000 employees whose goal is creating an airline people love. For this, Alaska has won numerous awards including “Highest in Customer Satisfaction Among Traditional Carriers in North America” in the J.D. Power North America Satisfaction Study for 10 years in a row.

Additional Sponsors





February 15, 2018
10:00 am - 11:30 am
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Courtney Gant


San Diego Regional Chamber of Commerce Boardroom
402 West Broadway, Suite 1000
San Diego, 92101 United States
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