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Integrating Marketing Channels to Guide Customers on Journeys
August 6 @ 11:00 am - 12:00 pm
Facebook, Google Ad Words, Emails, Billboards, Direct Mail, Door Hangers, Instagram, TikTok, you name it. As a marketer and business owner, you have lots of ways to engage your customers. Maybe too many!
From being aware of who you are to finally purchasing and telling their friends about you, each of these “channels” has a specific purpose in an overall “journey” your customer takes.
But how do you balance all of the choices? What is the best way to integrate the different communications to get the most bang for your marketing buck? How and what should you measure?
In the finale of the Summer Marketing Series, we take the plunge into integrating the variety of marketing channels at every business’ disposal. Join Chris Foster as he explores what combinations and expectations all marketers and business owners should know.
- How to identify the job of each channel
- Why digital, physical, and outdoor marketing have different lifespans
- When measurement and attribution make sense, and when it doesn’t
- Which channels are strongest in different parts of the customer journey
Marketing spend is more critical now than ever, and no business wants to waste money on tactics that won’t pay dividends. Learn how to thoughtfully organize all the options available, and make the most of your marketing budget as you head into the Fall season and Q4.
About the Series:
The Summer Marketing Webinar Series: Real Tools and Strategies for Recovery and Growth
Marketing’s role in a business has always been to give clarity to the brand’s mission, drive leads or direct sales, learn from customers, and lead innovation. How a marketing team adjusts to changes in the customer landscape makes the difference between progress and inertia. Even before the pandemic, the landscape was already changing.
Customers are becoming more attuned to brand cultures; Generation Z is surging to become the largest consumer group in 2026; technology stacks adjust daily work and create new opportunities.
Now with the dramatic economic headwinds facing us all, business leaders need to trust that marketing can help them recover and grow.
In partnership with the San Diego Chamber of Commerce, Modern Postcard is hosting this Webinar Series to help small and mid-market businesses grow in the new and changing landscape. Meant for business owners and marketing teams, Modern will share and teach techniques and approaches so attendees learn how to better engage customers, drive leads, and improve their overall brand health.
The Series is intentionally launching in Summer to get businesses ready for the Fall season and Q4. While presented as an integrated and unified Series, each Webinar is also valuable as a stand-alone presentation.
SDRCC Completion Certificate will be awarded to attendees who complete all three workshops in a series.
About your speaker, Chris Foster:
Chris Foster is VP, New Business at Modern Postcard, a national direct marketing company that services business of all sizes and in all markets. He is passionate about helping any-sized business craft marketing and branding strategies to better engage their audience.
In addition to leading the creation and execution of new business strategies at Modern, he continues to teach Brand Strategy at UC San Diego Extension since 2009. Chris is a contributing author for TargetMarketingMagazine and NonProfitPro, and has hosted webinars and presented at numerous professional conferences nationally.
Modern Postcard is a leader in Direct Marketing services, and a proud San Diego Chamber of Commerce member. For over 25 years, their print, direct mail, and postcard retargeting has helped businesses of all kinds and in all markets get new customers and keep the ones they have. Also dedicated to education, Modern hosts monthly webinars and Direct Mail Crash Courses in their Carlsbad headquarters and around the country.
Date: August 6
Time: 11:00 am