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Through its more than 70 events a year, the Chamber is known for providing its members with unique and memorable opportunities to connect with businesses, community leaders, and elected officials. It is networking and access you won’t find anywhere else. From ballroom gatherings of 1,000 people, to intimate lunches to discuss the latest business issue, there is an event at the Chamber for you.

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Retention Strategies to Engage and Keep Customers

July 9 @ 11:00 am - 12:00 pm

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All of the studies have shown that it costs 80% less to keep a customer than to acquire a new one. Now more than ever, keeping in touch with your own customer base is the key to sustaining your business.

But with so many distractions and competitors, how can you make sure that your customers remain loyal? What are the ways to ensure that you have a relationship, not just a transaction?

Join Chris Foster from Modern Postcard as he unpacks tried-and-true strategies and tactics for engaging your own customer base – even if they haven’t ordered in a while.

  • Learn database segmentation by Recency, Frequency, and Monetary Value (RFM)
  • Rank Key Performance Indicators (KPIs) that are most influential in your business
  • Build a Persona of your ideal customer
  • See how to deploy multiple tactics and messages to re-engage customers
  • Discover why simple tools like ride-alongs, thank you cards, birthday notices work
  • Describe your business story and values to resonate with your audience

With cash flow at a premium, loyal customers are looking for reasons to be loyal. Let’s dive into easy – and affordable – methods that help you re-engage and retain your customer base.

Register HERE

About the Series:

The Summer Marketing Webinar Series: Real Tools and Strategies for Recovery and Growth

Marketing’s role in a business has always been to give clarity to the brand’s mission, drive leads or direct sales, learn from customers, and lead innovation. How a marketing team adjusts to changes in the customer landscape makes the difference between progress and inertia. Even before the pandemic, the landscape was already changing.

Customers are becoming more attuned to brand cultures; Generation Z is surging to become the largest consumer group in 2026; technology stacks adjust daily work and create new opportunities.

Now with the dramatic economic headwinds facing us all, business leaders need to trust that marketing can help them recover and grow.

In partnership with the San Diego Chamber of Commerce, Modern Postcard is hosting this Webinar Series to help small and mid-market business grow in the new and changing landscape. Meant for business owners and marketing teams, Modern will share and teach techniques and approaches so attendees learn how to better engage customers, drive leads, and improve their overall brand health.

The Series is intentionally launching in Summer to get businesses ready for the Fall season and Q4. While presented as an integrated and unified Series, each Webinar is also valuable as a stand-alone presentation.

July 9:  Retention Strategies to Engage and Keep Customers

July 23:  Storytelling to Authentically Captivate Customers 

August 6:  Integrating Marketing Channels to Guide Customers on Journeys

SDRCC Completion Certificate will be awarded to attendees who complete all three workshops in a series.

 

About your speaker, Chris Foster:

Chris Foster is VP, New Business at Modern Postcard, a national direct marketing company that services business of all sizes and in all markets. He is passionate about helping any-sized business craft marketing and branding strategies to better engage their audience.

In addition to leading the creation and execution of new business strategies at Modern, he continues to teach Brand Strategy at UC San Diego Extension since 2009. Chris is a contributing author for TargetMarketingMagazine and NonProfitPro, and has hosted webinars and presented at numerous professional conferences nationally.

About Modern Postcard:

Modern Postcard is a leader in Direct Marketing services, and a proud San Diego Chamber of Commerce member. For over 25 years, their print, direct mail, and postcard retargeting has helped businesses of all kinds and in all markets get new customers and keep the ones they have. Also dedicated to education, Modern hosts monthly webinars and Direct Mail Crash Courses in their Carlsbad headquarters and around the country.


Event Details

Date: July 9
Time: 11:00 am


REGISTER HERE

Details

Date:
July 9
Time:
11:00 am - 12:00 pm
Event Category:

Organizer

Lisa Kelley
Phone:
619.544.1343
Email:

Venue

CA United States + Google Map

Sponsorship

There are numerous advertising, marketing and sponsorship opportunities available through the San Diego Regional Chamber of Commerce, allowing your business to raise its profile throughout the San Diego community.


Hosting a Mixer

Chamber mixers draw 250-300 people to a member business or organization. Hosting Chamber Mixers is a prime opportunity to introduce your product, service, and facility to a new audience.

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