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Retention Strategies to Engage and Keep Customers
July 9, 2020 @ 11:00 am - 12:00 pm
All of the studies have shown that it costs 80% less to keep a customer than to acquire a new one. Now more than ever, keeping in touch with your own customer base is the key to sustaining your business.
But with so many distractions and competitors, how can you make sure that your customers remain loyal? What are the ways to ensure that you have a relationship, not just a transaction?
Join Chris Foster from Modern Postcard as he unpacks tried-and-true strategies and tactics for engaging your own customer base – even if they haven’t ordered in a while.
- Learn database segmentation by Recency, Frequency, and Monetary Value (RFM)
- Rank Key Performance Indicators (KPIs) that are most influential in your business
- Build a Persona of your ideal customer
- See how to deploy multiple tactics and messages to re-engage customers
- Discover why simple tools like ride-alongs, thank you cards, birthday notices work
- Describe your business story and values to resonate with your audience
With cash flow at a premium, loyal customers are looking for reasons to be loyal. Let’s dive into easy – and affordable – methods that help you re-engage and retain your customer base.
About the Series:
The Summer Marketing Webinar Series: Real Tools and Strategies for Recovery and Growth
Marketing’s role in a business has always been to give clarity to the brand’s mission, drive leads or direct sales, learn from customers, and lead innovation. How a marketing team adjusts to changes in the customer landscape makes the difference between progress and inertia. Even before the pandemic, the landscape was already changing.
Customers are becoming more attuned to brand cultures; Generation Z is surging to become the largest consumer group in 2026; technology stacks adjust daily work and create new opportunities.
Now with the dramatic economic headwinds facing us all, business leaders need to trust that marketing can help them recover and grow.
In partnership with the San Diego Chamber of Commerce, Modern Postcard is hosting this Webinar Series to help small and mid-market business grow in the new and changing landscape. Meant for business owners and marketing teams, Modern will share and teach techniques and approaches so attendees learn how to better engage customers, drive leads, and improve their overall brand health.
The Series is intentionally launching in Summer to get businesses ready for the Fall season and Q4. While presented as an integrated and unified Series, each Webinar is also valuable as a stand-alone presentation.
SDRCC Completion Certificate will be awarded to attendees who complete all three workshops in a series.
About your speaker, Chris Foster:
Chris Foster is VP, New Business at Modern Postcard, a national direct marketing company that services business of all sizes and in all markets. He is passionate about helping any-sized business craft marketing and branding strategies to better engage their audience.
In addition to leading the creation and execution of new business strategies at Modern, he continues to teach Brand Strategy at UC San Diego Extension since 2009. Chris is a contributing author for TargetMarketingMagazine and NonProfitPro, and has hosted webinars and presented at numerous professional conferences nationally.
Modern Postcard is a leader in Direct Marketing services, and a proud San Diego Chamber of Commerce member. For over 25 years, their print, direct mail, and postcard retargeting has helped businesses of all kinds and in all markets get new customers and keep the ones they have. Also dedicated to education, Modern hosts monthly webinars and Direct Mail Crash Courses in their Carlsbad headquarters and around the country.
Date: July 9
Time: 11:00 am