Cox Business Survey Shows Social Consciousness Pays Off for Small Businesses

Social consciousness is spilling over into U.S. consumers’ shopping and dining habits, according to the 2018 Cox Business Consumer Pulse on Small Businesses. 71 percent of survey respondents said they would spend more money at a small business if it supported a positive social or environmental cause. In like manner, 71 percent also said it is important to them that the small businesses they frequent practice diverse and inclusive hiring. Additionally, the survey found consumers are placing more importance on the technology offered by the small business they frequent. Read the full report here.