Chamber President Jerry Sanders was honored with the International Tourism Merit Award from Tijuana’s Tourism and Convention Council (COTUCO). The award was presented by the Secretary of Economic Development of the City of Tijuana, Bernabe Esquer, who commended Jerry on his continued commitment to cross-border collaboration for the benefit of communities on both sides of the border. In his acceptance remarks, Jerry looked back at his strong relationship with the City of Tijuana during his time as Mayor of San Diego and currently as President of the San Diego Regional Chamber of Commerce. He expressed his gratitude to the different agencies across the region that have worked together to promote the Cali-Baja region.
The event took place on the evening of International Tourism Day at Tijuana’s Art and Culture House, one of Tijuana’s most emblematic buildings. COTUCO’s President, Francisco Villegas, highlighted that the Tourism Merit Awards recognize individuals who have played key roles in promoting our region’s tourism and significantly contributed to the development of our binational economy.