Member Spotlight: Knockaround Sunglasses

Knockaround is the original, affordable sunglasses company, with its headquarters in Old Town San Diego. Founded in 2005 by Adam “Ace” Moyer, the company carries a variety of durable and stylish frames, all at an affordable price. Embodying a fun, laid-back Southern California vibe, Knockaround sunglasses are durable and made to take everywhere. Plus, the price tag lets you enjoy more than one pair.

After losing his own set of expensive sunglasses as a UC San Diego graduate student, Moyer launched Knockaround, with the goal of providing high-quality shades that wouldn’t break the bank. Since its inception, the company has built a loyal fan base on social media, and its sunglasses have been worn by celebrities like Matthew McConaughey, John Mayer, Natalie Portman, John Legend and more.

Limited Editions and collaborations with brands like GI Joe, Hot Wheels and Discovery Channel’s “Shark Week” have also helped propel Knockaround into its current success. With continuous year-over-year growth, Knockaround brought in $6.5 million in 2018, a roughly 25 percent increase compared to 2017. At an average price of $20, the San Diego sunglasses company sells more than 50,000 shades a month to Knock fans around the world.

Additionally, Knockaround was first in the market to offer consumers customized sunglasses via the

Knockaround CUSTOM Shop. Fans may design their own unique pair by choosing from different frame styles, lens tints, colorways, designs and more. All orders are then custom-built in the company’s San Diego warehouse and shipped out to arrive within five to seven business days.

Find or design your next pair at, as well as various retailers worldwide. Follow Knockaround on Instagram, Facebook and Twitter to stay in-the-know on all of our upcoming promotions, collaborations and more!

Knockaround, LLC
Tony Martinez—Director of Marketing
Instagram: @knockaround
Twitter: @knockaround
Facebook: Knockaround Sunglasses