News & Updates

Member Spotlight: Paradigm Media

As pioneers in the digital marketing industry, Paradigm Media has mastered a unique approach with growth strategies that will help your brand thrive in any competitive market. Paradigm Media leverages the power of paid media and affiliate marketing to connect brands with their ideal audience. Their data-driven and ROI focused approach will show performance beyond expectations.

With over 14 years of combined industry experience, Paradigm brings a winning track record of building marketing strategies that help brands grow and stand out. Paradigm Media has developed an approach guaranteed to reach the ideal customers by identifying the brand’s vision and executing digital marketing strategies tailored to their needs. Whether it’s brand awareness, customer acquisition, or retargeting, Paradigm will develop a consistent and proven full-cycle strategy, while partnering with major networks to run compliant advertisements for clients. By building relationships with leading networks in the industry to create a performance-based affiliate program tailored to your brand, Paradigm will grow your customer base and increase your marketing exposure that gives your brand a competitive advantage. Paradigm Media has proven that success starts with strategy and partnering with some of the largest networks and advertising platforms gives Paradigm the ability to elevate each client’s business and tailor a customer acquisition cycle that aligns with the client’s goals, providing a service that is unmatched.

“By living and breathing digital marketing, our expertise, network of partners, and execution allows us to bring your brand to life and provide a service that is unmatched. Our drive and hunger to surpass goals is what makes us the perfect extension to any team.”  – Sophia Trunzo & Lior Root – Founders


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Member Spotlight: CAD/CAM Consulting Services Inc.

Since 1993, CAD/CAM Consulting Services Inc. (CCCS) has consistently been a Top 10 Worldwide Reseller of the world’s number one CAM software, Mastercam. CCCS offer expert service, support, sales, and training for a variety of innovative and leading-edge machining software solutions in Southern California, Hawaii, and Southern Nevada.

CAD/CAM Consulting Services Inc. Office

CAD/CAM is trusted by Haas Automation (Oxnard, CA), Toyoda, DMG Mori, Mazak, and other notable machining companies to train and support their applications staff both remotely and on-site. CCCS also has long-standing partnerships with tooling manufacturers such as Sandvik and Iscar, who work with CCCS to deliver a full suite of machining solutions to customers.

Following the unexpected passing of CCCS President and Founder Tom Shelar last year, the company took the necessary step to reorganize in order to move forward. In Tom’s honor, CCCS continue to uphold a strict level of excellence. All customers, from job shops to major aerospace companies, depend on CCCS’s expertise to resolve issues and help perfect their machining technique.

Tom’s son Patrick has taken over as President of CCCS. Patrick recently earned his Ph.D. in Cell, Molecular, and Developmental Biology from UC Riverside. With Patrick as President, and unwavering support from CNC Software, Inc., the developers of Mastercam, CCCS has not missed a beat.

Meghan West, President and CEO of CNC Software, Inc., shared:

“Success in manufacturing comes not just from technology and processes; it comes from partnerships and relationships. The complexity involved in manufacturing high-end parts requires a commitment from all parties. That commitment often results in a long standing relationship.

CNC Software is grateful to have CAD/CAM CONSULTING SERVICES as one of our longest and most trusted partners. Our ability to provide customers with the highest quality experience from start to finish is due in large part to our channel of Resellers, like CCCS, consistently delivering outstanding service and support.

Our relationship extends past business; Tom was one of the most loved members of our Mastercam family. We are proud and inspired to see his son step up as President. The transition to the second generation is bittersweet. We miss our dear friend. But we are hopeful and excited to see fresh ideas and continued success under the direction of Patrick Shelar.”

Since August, CCCS has not only maintained the level of support our customers are accustomed to receiving, but has expanded their territory to include San Diego and Imperial Counties. This expansion means machine shops in these areas now have access to CCCS’s world-class team for Mastercam and other products such as NCSimul and Moldplus.

Mastercam CAD/CAM Software

CCCS has also partnered with an online CAM software training company, camInstructor. The ability to provide the CCCS brand of live Mastercam training in an online format with camInstructor will improve educational access for eager customers in all corners of the CCCS territory.

These new developments are part of CCCS’s plan to bring first-class service and support to more companies in the manufacturing industry. For CCCS, the greatest success is helping customers expand theirs.

Learn more about CAD/CAM Consulting Services online at


Otay Mesa Port of Entry Expansion Underway

U.S. Customs and Border Protection and the U.S. General Services Administration announced the start of the Otay Mesa Land Port of Entry Expansion Project. The $137.2 million modernization and expansion project includes the expansion of northbound commercial truck inspection areas—increasing the pedestrian inspection facility from six to twelve lanes—and the construction of visitor parking and employee parking structures.

Last year, the Otay Mesa Port of Entry processed over $18 billion in exports and $34 billion in imports in fiscal year 2019. The expansion of California’s busiest commercial truck border crossing will help facilitate trade and commerce in our region. The Chamber’s advocacy efforts urged funding for these needed improvements to reduce inefficiencies in commercial traffic costing both countries a combined $7.2 billion in lost economic output every year.

The project is scheduled to be completed in spring 2021. Additional information on the Otay Mesa LPOE Expansion Project is available here.

Changes To Baja California 2021 Elections

The Supreme Court in Mexico has ruled that Baja Governor Jaime Bonilla’s extended term of five years is unconstitutional. In 2019, Governor Bonilla introduced a state law allowing him to lengthen his two year term in office, a term previously shortened as an effort by Mexican authorities to synchronize electoral calendars nationwide. As a result, the elections for governor, as well as for local offices across Baja, will take place in June 2021.

Baja’s State Legislature approved additional campaign reforms allowing current office holders to remain in office when seeking reelection.

Several candidates for Governor have emerged, many of whom currently hold office and will be hard pressed to demonstrate effective economic policies to help the region recover. We will continue to monitor the changing political landscape and its possible impacts on the business community.


Travel Restrictions at the Border Extended

The temporary restrictions on non-essential travel across shared ports of entry between Canada, the U.S., and Mexico have been extended for an additional 30 days to June 22. The restrictions were first put in place in March to help control the spread of coronavirus. Initially, cross-border traffic decreased and as a result, U.S. Customs and Border Protection (CBP) officials implemented reduced hours of operation and lanes at select ports of entry. However, as businesses have begun to reopen, the traffic volume has increased leading to long wait times at the border. We are working with our partner organizations to ensure CBP is aware of this impact on cross border commerce and the workforce urging port of entry operations reflect demand.

Please visit the official DHS web and social media pages for updates on port operations.

EPA Allocates $300 Million for Tijuana River Valley

The Environmental Protection Agency (EPA) announced the allocation of the full $300 million appropriated in the United States-Mexico-Canada Agreement Implementation Act to address trans-boundary pollution impacting the Tijuana River Valley. Funds will be used for the designing, planning, engineering, and construction of wastewater infrastructure at the border. The Chamber commends Senators Diane Feinstein and Kamala Harris and Representatives Juan Vargas, Scott Peters, Mike Levin, and Susan Davis as well as regional leaders for their efforts in securing these funds to alleviate cross-border sewage spills.

The Chamber is working closely with regional stakeholders on both sides of the border and advocating for funding from Mexico. Various infrastructure projects have been identified in the County of San Diego’s SB 507 Needs and Opportunities Assessment and in the North American Development Bank’s Tijuana River Diversion Study.

Midway Height Limit Relaxation

The City of San Diego’s Rules Committee has advanced an effort led by Councilmembers Campbell and Cate to omit the Midway Pacific Highway Community Planning Area from the existing Coastal Overlay Zone that was established by Prop D in 1972. Such a shift requires a vote of the people of the City of San Diego. Presently, the City Attorney’s office is conducting a legal review of the proposed ballot language that voters will see on the November ballot, in the event that this proposed ballot measure is confirmed.

The Chamber is in support of this concept and looks forward to the full City Council’s vote to confirm this ballot measure for November 2020.

Update: CARES Act & PPP Loan Forgiveness

On March 27th, President Trump signed HR 748, commonly known as the CARES Act, into law. This bill is the largest economic stimulus in history, allocating $2.2 trillion towards mitigating the health, safety, and economic effects of the coronavirus. The CARES Act dedicated $350 billion to support small businesses  through an expanded Economic Injury Disaster Loan and the new Payment Protect Program (PPP), which was designed to keep workers employed amid the pandemic and economic shutdown. The response to these programs was overwhelming and within ten days of becoming available, the funds were depleted. By mid-April, the Senate passed an additional $484 billion federal relief package dedicated to reviving these loan programs, in addition to providing additional funds for hospitals.

Guidelines required businesses to spend the money within eight weeks of its receipt and 75% on the funds they received on payroll in order to be forgiven. Last week, the SBA released official guidance on PPP loan forgiveness provisions. To have the loan converted to a grant, the lender that processed the business’s PPP loan must submit the 11-page application on behalf of borrowers (businesses). The US Chamber published this helpful guide to calculate how much of the loan will be forgiven. Loan amounts not forgiven will be converted into a two-year loan at 1% interest. Additional changes may be coming to the PPP effort, including adjustments to how the money can be spent and the timelines for eligible expenses. This effort seems to have support from Treasury Secretary Mnuchin and was voted on in the House today as the Paycheck Protection Flexibility Act passing on a vote of 417-1. It will now go to the Senate. This bill makes the following changes to the Paycheck Protection Program:

  • Extends the loan term from 8 weeks to 24 weeks;
  • Lowers the percentage of loan proceeds that must be used on payroll from 75% to 60%; and
  • Extends the PPP from June 30 to Dec. 31, 2020.

Stage 2 Re-Opening Changes

The State continues to move forward on allowing businesses to reopen. On Tuesday, Governor Newsom announced that counties approved for accelerated reopening, which includes San Diego, can move further into the Resilience Roadmap and begin to reopen hair salons and barbershops. Guidance for salon reopening can be found here. As with all business reopening in the County of San Diego, salons and barbershops will need to follow social distancing protocols and complete and post the County’s Safe Reopening Plan.

Last week, San Diego County received approval from the State to allow dine-in options in restaurants and in-store retail. Guidance can be found here. Businesses must follow social distancing protocols and complete the County’s Safe Reopening Plan. Safe Reopening Plan guidance can be found on the County’s website here for restaurants and here for retail stores.

County of San Diego launches the Great Plates Delivered program

The County of San Diego has launched the Great Plates Delivered program, a state-funded initiative aimed at connecting struggling local restaurants to high-risk seniors to encourage staying at home by arranging delivery of three nutritious meals a day. The dual purpose of the program is to provide meals to adults 65 and older and adults 60-64 who are at high-risk, while supporting local restaurants and other food provider/agricultural workers who have closed or are struggling to remain open due to COVID-19 mitigation measures.

The County of San Diego has released a process for interested restaurants, caterers, and other food suppliers to apply by completing an online survey form (disregard the May 11 deadline, that has been extended). The process will require food providers to submit documentation like a W-9, a sample menu, and specific certification forms. Those chosen will provide three meals a day to designated at-risk seniors. Food service providers already participating in a State or federal meal service program are not eligible to participate. Chosen eateries will receive $66 for providing the three daily meals, inclusive of delivery. Learn more by reviewing California’s Great Plates Delivered Program Guidance document and the County’s Request for Quotation document. We encourage local restaurants to apply for this program! Information about senior participant sign-ups will be released in the near future, once the restaurants have been brought on board.

Additional info:

Restaurants FAQ

Program Overview