Kenia Zamarripa

Vice President, International & Public Affairs

Kenia Zamarripa joined the San Diego Regional Chamber in June 2017 and currently serves as Vice President, International and Public Affairs. In this role, she oversees the Chamber’s international and public policy efforts and works to advance business, political, and cultural relationships across the regional business community. Under Kenia’s leadership the Chamber IPA team manages a robust advocacy agenda focused on business-friendly legislation, strengthening the binational business climate, and supporting cross-border trade. Kenia also spearheads the coordination of the Chamber’s annual binational delegation trips to Washington, D.C., Sacramento, and Mexico City to advance our region’s priorities and advocacy agenda.

Formerly Director of Marketing and International Affairs for the Sportfishing Association of California, Kenia fostered close working relationships with key government, business, industry, and association officials in Mexico and San Diego. She also led key projects with the Mexican government to establish new permitting protocols for foreign tourists. In addition, she coordinated regular public outreach efforts to educate and provide updates from the Mexican government on issues and regulations pertinent to the sport fishing community.

Kenia holds positions on various community and binational organizations including as Vice Chair of the City of San Diego’s International Affairs Board, and Board Member of the Border Trade Alliance, an organization that advocates for policies and initiatives to enhance border affairs and trade within North America.

Kenia acquired her BA in Marketing Administration from CETYS Universidad in Tijuana, Mexico in 2009. In 2015, she completed her MSc in Global Marketing Management from the University of Liverpool, UK. In 2017, she also received her PG Certificate in Human Resources from the University of Liverpool, UK.

She is also a 2019 graduate of LEAD San Diego’s Impact program and a member of the HOPE Leadership Institute’s 2021 cohort.