Kenia Zamarripa

Executive Director, International Business Affairs

Kenia Zamarripa joined the San Diego Regional Chamber in June 2017 and currently serves as Executive Director of International Business Affairs. In this role, Kenia is responsible for facilitating business, political, and cultural relationships across the regional business community and advocating for business-friendly legislation that encourages cross-border trade and an improved binational business climate. In support of this, she leads the Chamber’s team in the organization and coordination of an annual binational delegation trip to Mexico City to promote cross-border advocacy, and quarterly International Business Forums that provide business leaders the essential knowledge and resources needed to thrive within the binational marketplace.

Formerly Director of Marketing and International Affairs for the Sportfishing Association of California, Kenia fostered close working relationships with a number of key government, business, industry, and association officials in Mexico and San Diego. She also led key projects with the Mexican government to establish new permitting protocols for foreign tourists. In addition, she coordinated regular public outreach efforts to educate and provide updates from the Mexican government on issues and regulations pertinent to the sport fishing community.

Kenia acquired her BA in Marketing Administration from CETYS Universidad in Tijuana, Mexico in 2009. In 2015, she completed her MSc in Global Marketing Management from the University of Liverpool, UK. In 2017, she also received her PG Certificate in Human Resources from the University of Liverpool, UK.

Kenia holds positions on various community and binational organizations including as a member of the Executive Committee of the City of San Diego’s International Affairs Board, a Board Member of the Border Trade Alliance, and the International Boundary and Water Commission’s (IBWC) Binational Core Group, a stakeholder working group providing advice on projects and action to address transboundary pollution in the Cali-Baja region.

She is a graduate of LEAD San Diego’s 2019 Impact program and the HOPE Leadership Institute’s 2021 cohort.