Fred Sotelo

Cerveza XTECA

Fred Sotelo is President/CEO of Cerveza XTECA. XTECA, the world’s first original Mexican-American lager was launched on Feb. 18, 2018 in San Diego. It quickly has become what Southern California needed, a craft beer that goes hand in hand with Latino pride, tastes and culture, but has also resonated with mainstream beer enthusiasts. XTECA has become a craft beer success story in a crowded beer market all the while working its way around retail off and on premise locations in the greater San Diego area and featured in Little Italy, Barrio Logan, East County, Ocean Beach, the Gaslamp and in the South Bay. The next phase is to satisfy the high demand in other markets and include further expansion into the Los Angeles, Bay Area and Phoenix markets. As a Social Entrepreneur Fred Sotelo gives of his time, knowledge and resources to several causes. This is a commitment that began during his college years at SDSU, where he founded TRIBE [Training Right in Business Education], a youth mentoring, empowerment and training program that serves the most vulnerable high school-age neighborhood youth in southeast San Diego. In addition, Fred currently is a board member and the Immediate past Chairman of the Jackie Robinson YMCA