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International Business Affairs Forum

November 17, 2022 @ 10:00 am - 11:00 am

Binational Creative Industries Driving the Economy Forward

In the San Diego-Tijuana region, geography and proximity have created complementary characteristics and shared assets in the economy. The region’s Creative Economy has laid a foundation for one-of-a-kind services, opportunities, products, and strengths resulting in further stimulation for innovation in today’s global marketplace. Before the pandemic, the Cali-Baja creative economy had a total annual economic impact in San Diego of $11.1 billion. Investments in cultural infrastructures-such as funding arts and culture programs- have historically been prioritized to enhance tourism in the region.

As a result, San Diego-Tijuana’s design-driven, innovative culture and economy has been granted the bid as the first binational World Design Capital in WDO history. Not only will our region be recognized for the close relationship between our two cities, but also for its ability to mobilize human-centered design to address major global problems like climate change and social inequity through engineering, science, art, architecture and more. In addition, our region consists of a hotspot of notable gastronomic experiences and an internationally renowned brewing scene allowing for partnerships including the opening of the first independent American brewery with a tasting room and full-time brewing operations in Mexico.

Join us on November 17 for a conversation on regional strategies to create more diverse and resilient creative and cultural sectors. Speakers will also share an overview of our region’s most recent designation: World Design Capital 2024 and its exciting programme that will showcase San Diego-Tijuana in a new light and emphasize the ways design can connect us. 

About the International Business Affairs Forums

Through the International Business Affairs Forums, the Chamber provides business leaders with the essential knowledge and resources needed to thrive within the binational marketplace. Attendees also have the opportunity to build and strengthen new relationships, exchange ideas, and debate policies that are relevant to the Cali-Baja business community. Meetings are held monthly, at the San Diego Regional Chamber office or in Tijuana

Registration is open to Chamber members and business and community leaders in our region. If you are not a Chamber member, please contact Joshua Peters, Membership Benefits Coordinator, at to discuss membership opportunities and attending as a guest.

Event Details

Date: November 17, 2022
Time: 10:00am – 11:00 am


Contact Details:
Jimena Villaseñor
Phone: 619-544-1361






November 17, 2022
10:00 am - 11:00 am
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