August 23, 2016
Jerry Sanders, Chamber President & CEO
More than anything, promoting commerce is about leveraging our most valuable assets: people. So I was concerned when our recent Business and Tax Climate Dashboard revealed that, at 44.6 percent, women make up less of San Diego County’s workforce than any of our competitor metropolitan areas across the nation. Women in San Diego County do not benefit from the same professional opportunities.
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As a husband, a father of two daughters, a grandfather to a young girl and a San Diegan who has hired many people for jobs with great impact, this fact is troubling.
It may be our connection with the military driving this disparity. We have the highest percentage of veterans in the workforce compared with the same metros, and women account for only 15 percent of active-duty personnel in the U.S. military, according to Time Labs. But there is little value in trying to explain away the statistic.
Making Economy Stronger
As the president and CEO of the San Diego Regional Chamber of Commerce, whose job it is to increase commerce in the San Diego region, I see this as a great opportunity to make our economy stronger.
An underrepresentation of women in our workforce means that we are essentially turning away talent. By allowing historical barriers to persist, we are ceding a competitive advantage to other metros. We should be very deliberate in identifying an increase in the numbers of women in the workforce as a goal of the business community. The economic success of our region is the sum of the economic success of our workforce. For San Diego to succeed, San Diego needs women to succeed.
Difficult Path
Of course, the definition of success is also personal. Today, that definition is becoming one with more emphasis on choice. Regardless of your definition, it is undeniable that women face a more difficult path to success in business.
Women are even more underrepresented in leadership roles. Last year, the Chamber surveyed businesses in San Diego County and found an estimated 37 percent of executives are women. The conversations happening in boardrooms across our region are not being informed with the diversity of perspective available in our population.
On the national scale, the extent of this is unmistakable. According to the Pew Research Center, women make up only 17 percent of the corporate board members and 5 percent of CEOs at the nation’s Fortune 500 companies. A study by the Women’s College at the University of Denver in conjunction with the White House Project forecasted that, at today’s pace, it will take seven decades for there to be equal representation of women in leadership roles.
Getting Their Perspective
Again, we can explain away the issue by arguing that women are more likely to take time off to care for a child. Or we can cite an increased likelihood of women to choose positions that offer less advancement opportunity, but greater flexibility in their schedule. The explanations however, only underscore the very reason we need more women in our workforce — their perspective is the product of a different experience.
The most important thing we can do is make a deliberate effort to design HR systems to create the strongest teams. That means identifying potential women leaders and making sure there are equal opportunities for success. Any given team may benefit substantially more from bringing in a different perspective. I don’t need a lawyer to tell me it is OK to consider the perspective an applicant brings before hiring or promoting the best person for my organization.
You should feel confident that this approach is in the best interest of your business and our entire economy.
Young Leaders Program
The Chamber is approaching the second year of our San Diego Young Leaders program. Women are well represented in this group of professionals that are 40 years old and younger, making up 50 percent of the 52-member board. Each year, it is important to the success of this program that we keep it that way. We are hoping that this approach creates further opportunity for the young female participants — all of whom have already demonstrated the capacity for leadership.
Next year, the Chamber will offer a leadership program exclusively for emerging women leaders. I’m asking you to look for and cultivate those rising leaders, and encourage them to apply to a Chamber leadership program.
Reprinted with permission. This article originally appeared in the August 22, 2016 issue of the San Diego Business Journal.
This past June, Autism Speaks announced that it has appointed Larissa Kerstetter to the newly created position of Manager of Field Development for Southern California. Larissa Kerstetter’s previous position was as Development Director for the ALS Association’s Greater San Diego Chapter. She left successful corporate positions in the telecom and tech industries when her son – who was diagnosed with Pervasive Developmental Disorder (PDD) – was being mainstreamed from special ed to general ed.
“I am excited to have Larissa Kerstetter on board to oversee Autism Speaks’ activities in San Diego,” said Suzette Martinez, Executive Director of Autism Speaks Southern California. “Her responsibilities will include overseeing Autism Speaks Walk San Diego, (held October 1st), as well as other community events in the Greater San Diego area.”
To learn more about how you can be involved, please contact:
The Chamber released a new jobs dashboard comparing the affordability of San Diego to nine competing metropolitan areas, including: Raleigh, Seattle, San Francisco, and San Jose. The report found that nearly all competitor metros are more affordable than San Diego, with the exception of Portland. (
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