August 20, 2015
The Ahlers Center for International Business at the University of San Diego offers working professionals the opportunity to develop a comprehensive set of skills and strategies to compete in today’s global marketplace through its Certificate in Global Business Strategy program.
Corporate Entrepreneurship: How to Unlock a World of Opportunities
Seminar Dates: September 1st and 8th
Time: 6:00 – 9:00 p.m.
One of the key challenges facing organizations today is how to create value innovation for their customers. Given the increasing austerity in developed countries, how might your firm attract customers that want such products and services? Given the importance of emerging economies to multinational firms, how can your firm create products and services that appeal to customers in these economies? Words like frugal innovation and reverse innovation have entered the business lexicon in recent years. What does this mean for your organization? How can your organization structure its business strategy to address these challenges and innovate for the global customer?
Cross-Cultural Negotiations
Seminar Dates: September 23rd, 28th and 30th
Time: 6:00 – 9:00 p.m.
This seminar examines the key features of integrative and distributive negotiations, such as BATNAs, target points, anchoring, resistance points and creating options. It also explores critically important methods of persuasion, how to use such methods effectively and how to defend against them. We will focus on issues of leadership, ethics and trust, difficult people and circumstances, problem solving and creativity, multi-party negotiations and team negotiations–and how these issues may be further complicated when negotiating in a cross-cultural context. The learning environment is interactive and experiential, and includes open discussion, negotiation simulations, the opportunity to analyze and evaluate disparate outcomes to the simulations and direct instructor feedback.
New Venture Financing
Seminar Dates: October 1st, 8th and 15th
Time: 6:00 – 9:00 p.m.
In this seminar we will discuss the five key sources of financing for a new venture: initial funding by co-founders, debt financing, angel financing, financing through technology licensing and venture capital financing. Taking a global perspective on the financing of new ventures, we will study the implications of each form of financing on cash flow and co-founders’ ownership share. The seminar is structured as a combination of lecture, class discussion and team-based experiential learning.
Strategies for World-Class Global Sourcing and Procurement
Seminar Dates: October 21st, 26th and 28th
Time: 6:00 – 9:00 p.m.
Every company must procure a substantial amount of goods and services to be in business and stay competitive. Why do so few do it well?
This three-module seminar is ideal for anyone interested in learning the latest trends, strategies and best practices in global sourcing and procurement. Attendees will gain a better understanding on how to plan and implement better strategic sourcing strategies, reduce overall procurement costs and improve overall supply chain performance.
Brand Management in the Global Context
Seminar Dates: November 5th, 12th and 19th
Time: 6:00 – 9:00 p.m.
Whether you are in marketing, operations, finance, human resources or any other area, it is important to understand how you can help contribute to the growth of your company’s brand or brands’ value over time on a global scale.
A strategically sound brand management strategy is critical to any company’s future success, whether it is B-to-C or B-to-B. A well-managed brand(s) will ensure your company is positioned to be globally competitive with sustainable and profitable growth.