2017 Breeders’ Cup Comes to San Diego

Aaaaaand away they go!!!!

Those are the words everyone will be waiting for when San Diego hosts the Breeders’ Cup World Championships at the legendary Del Mar Racetrack on Nov. 3-4, 2017. This two-day, $28 million extravaganza attracts the best horses, trainers, and owners from across the globe. It has also become the unofficial end and culmination of the thoroughbred-racing season, often with the Breeders’ Cup Classic being the deciding factor in Horse of the Year.

San Diego will benefit from all that the Breeders’ Cup brings with it:

  • Over $65 million in local economic impact
  • Expected attendance of nearly 95,000
  • 65 percent of attendees are out of town visitors spending an average of $169 per person per day

art-of-the-horseIn addition to the race itself, the Breeders’ Cup Host Committee is developing the “Breeders’ Cup 2017 Festival”, a week-long celebration from October 28 to November 4. The Festival will entertain guests and the local community and provide opportunities to engage local businesses. As a special part of the Festival, the Breeders’ Cup Host Committee is introducing “Art of the Horse: 2017 Breeders’ Cup at Del Mar”.

More Than Just An Art Event

The “Art of the Horse” Exhibit and Auction is a production of the Breeders’ Cup 2017 Host Committee:

  • Partnering with sponsors, artists, merchants, and local communities with the common goal of enriching the 2017 Breeders’ Cup experience
  • Fundraising mechanism benefiting Festival events and other charitable organizations to promote our community
  • Full-scale fiberglass horse sculptures will be decorated by local artists and distributed in highly visible locations throughout the Greater San Diego Area
  • The Sculptures are life-sized artistic reproductions of the Torrie Horse used on the Breeders’ Cup Trophy and will feature artwork and designs specific to the Breeders’ Cup, the Thoroughbred racing community, local San Diego culture or other relevant themes.

There are various opportunities for San Diego businesses to get involved in the “Art of the Horse” and be part of the Breeders’ Cup race action with sponsorships starting at $7,500.

To learn more about sponsorship opportunities for the 2017 Breeders’ Cup, click here.


For the full Breeders’ Cup economic impact report, click here