Jerry and members of the Chamber team joined over 100 for the recent celebration at the Town and Country for Utilis as they launched their new brand ASTERRA. On August 5, 2021, they hosted honored guests at a reception where ASTERRA was presented with the inaugural Innovation Award from the American Water Works Association (AWWA) Vice President Heather Collins.
ASTERRA products, such as Recover, lower the cost of finding potable water leaks by using a patented algorithm and satellite-based synthetic aperture radar (SAR) data. It uses reflected signals from a satellite to detect the underground presence of potable water. A staggering 9000M gallons of water are saved every year through ASTERRA solutions, with an average of 3.3 leaks found per day at each subscribing utility.
At the event, Elly Perets, CEO of ASTERRA, spoke about the company’s new brand. He said, “Utilis creates technology that is powerful. This technology is essential. It is a way to look at the earth and help by seeing it in a way that no one else can.” He went on to say, “This technology is used to strengthen infrastructures in the smallest of towns and in the largest of cities. This technology has so great an impact on the terrain of the earth that it needs a new name . . . ASTERRA.”
Together, they marked two great milestones, one is the Innovation Award, and the other is the transition from a leak detection company to a data provider for the greater infrastructure industry.