This thought-provoking session in this monthly continuing webinar will provide you insights on how you can characterize and identify your best small business customers. Learn contemporary techniques for selecting your best customers, customer target setting by ethnographics, customer segmentation, customer personas, customer buyer’s journey, and more.

This webinar series will provide context on your small business and involve interactivity and is designed to be practical and apply real-world business situations.

Featured Speaker: Doug Younger

Doug Younger is the Founder and CEO of 3STEPS4WARD, a technology-savvy marketing company that helps startups and entrepreneurs succeed with digital marketing.
Doug and his team are a full-service, minority-owned small business and marketing consulting/creative agency driven by their beliefs in positive social responsibility, mutually beneficial business, and personal reinvention.

Doug brings 20 years of international marketing, commercialization, and technology experience as an executive previously leading enterprises, startups, and nonprofits such as Siemens Healthcare, GE Healthcare, Baxter Healthcare, and Ekso Bionics. He earned an MBA in marketing and bioscience entrepreneurship from Case Western Reserve University Weatherhead School of Management in 2006.