News & Updates

Disaster Preparedness Summit with Meta

February 15, 2022

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Join Meta for their Disaster Preparedness Summit to learn about the digital resources they have available to keep our community informed before, during, and after a crisis.

This summit is open to state and local government entities, emergency
responders, non-profits, and small businesses who want to improve their
digital communication skills in the face of a crisis. Light refreshments will be served.

Please feel free to share this event with small businesses and nonprofits in your community.

Event Details

When: Thursday, July 28
10:00 am – 12:00 pm

Schedule of Events:
Registration: 9:30 AM
Welcome: 10:00 AM
Communicating during a Crisis – Presentation: 10:15 AM
Best Practices Partner Panel: 10:30 AM
Breakout Sessions: 11:00 AM
Closing: 11:50 PM

Where: California Center for the Arts
340 N. Escondido Boulevard
Escondido, CA, 92025

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Webinar: Recession Proofing Your Business

February 15, 2022

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We will dig into some key concepts and strategies to prepare for and execute at a high level as a business owner during a recession. Discussion topics will include learning from past recessions, leadership, playing defense and playing offense as well as addressing questions like “Should you give discounts during a recession?”. You will leave equipped with a recession “playbook” and renewed confidence.

The session is interactive and we ask that you be prepared to share your experiences and learnings from past recessions and/or your business in general. Ideally you will be on camera so we can see and share with other.

Featured Speaker: Michele Phillips

Michele Phillips is a Business Advisor with Cultivate Advisors. She partners with entrepreneurs and founders to fully define their vision and roadmap their success.

Michele is a strategic, entrepreneurial sales and operational leader with 20+ years experience. She has been successful in both the large corporate world and as the owner of an award-winning, profitable, customer-facing business with 25+ employees.

Cultivate was founded in 2013. With experience in the franchise space, the co-founders applied their learnings to growing businesses, no matter the size or industry. Offering customized 1:1 advising services to businesses throughout North America,

Cultivate Advisors is one of Inc’s 5,000 Fastest Growing Businesses three years in a row.

Click here to Register

Webinar: Managing Your Personal Brand Online in the Digital Age

February 15, 2022

This session is dedicated for YOU AS AN ENTREPRENEUR in this monthly continuing webinar and will provide insights on how to position your profile, express your personal mission statement, network digitally, amplify your company messaging, build your digital brand, and more!

This webinar series will provide context on your small business and involve interactivity and is designed to be practical and apply real-world business situations.

Featured Speaker: Doug Younger

Doug Younger is the Founder and CEO of 3STEPS4WARD, a technology-savvy marketing company that helps startups and entrepreneurs succeed with digital marketing.

Doug and his team are a full-service, minority-owned small business and marketing consulting/creative agency driven by their beliefs in positive social responsibility, mutually beneficial business, and personal reinvention.
Also, Doug is the host of the Twist of Fate: Small Business Podcast, that brings together business leaders, founders, & entrepreneurs for a dialogue about how to make dreams become reality and achieve change with planning, passion, & optimism.

Doug brings 20 years of international marketing, commercialization, and technology experience as an executive previously leading enterprises, startups, and nonprofits. He earned an MBA in marketing and bioscience entrepreneurship from Case Western Reserve University Weatherhead School of Management.

REGISTRATION

Webinar: The Economics of Social Media

February 15, 2022

TODAY at 1PM: https://us06web.zoom.us/j/89043887492?pwd=ZG5DVDQ1blkrR1IrcTNxSzV3ZnVFZz09

This thought-provoking session in this monthly continuing webinar will provide you insights on how to leverage social media for your small business. Learn advanced techniques in deployment tools, monitoring software, and advertising. Also, learn how to generate micro-content, macro-content, and activity.

This webinar series will provide context on your small business and involve interactivity and is designed to be practical and apply real-world business situations.

Featured Speaker: Doug Younger

Doug Younger is the Founder and CEO of 3STEPS4WARD, a technology-savvy marketing company that helps startups and entrepreneurs succeed with digital marketing.

Doug and his team are a full-service, minority-owned small business and marketing consulting/creative agency driven by their beliefs in positive social responsibility, mutually beneficial business, and personal reinvention.

Also, Doug is the host of the Twist of Fate: Small Business Podcast, that brings together business leaders, founders, & entrepreneurs for a dialogue about how to make dreams become reality and achieve change with planning, passion, & optimism.

Doug brings 20 years of international marketing, commercialization, and technology experience as an executive previously leading enterprises, startups, and nonprofits. He earned an MBA in marketing and bioscience entrepreneurship from Case Western Reserve University Weatherhead School of Management.

REGISTRATION

Reinvent Your Business in the Digital Marketing Frontier

April 1, 2020

Join this energizing session to gain insights on how you can Reinvent Your Business in the Digital Marketing Frontier. You will learn contemporary techniques to market your business online, recommendations to discover your value proposition, approaches to control your narrative on social media, results orientation from online performance metrics, technologies to grow your funnel, facing the public proudly with your web experience, and more.

This session will be facilitated by Douglas Younger III, Founder & CEO of 3STEPS4WARD (www.3steps4ward.com) a technology-savvy marketing company that helps startups and entrepreneurs succeed with marketing.

During this session you will learn tools and key concepts to reach new audiences and growth with digital marketing:

  • Fact-Based Argumentation
  • Taking Control of Social Media
  • Interpreting Online Performance Metrics
  • Tools for Customer Relationship Management
  • GeoFencing & Native Advertising 

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Webinar Series: Leading in a New Reality

April 1, 2020

Boundaries & Schedules

Presented by LEAD San Diego in partnership with JONES

To view the first program in this series, “The New Normal,” click here.

Schedules have shifted at work and at home. How do we create a schedule that works for our professional and personal responsibilities and needs? How can supervisors and bosses make telecommuting better for their teams? We’ll share tips for shifting schedules, tapping in and out, and how to set boundaries with families and work teams.

Join Elizabeth Fitzsimons of LEAD San Diego, Robin Toft of Toft Group, and Channelle McNutt of JONES for this exclusive conversation.

 

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Webinar Series: Leading in a New Reality

April 1, 2020

Mental Health

Presented by LEAD San Diego in partnership with JONES and ABC 10News

 

Today’s world is a scary and uncertain place. The pandemic, social injustice, distance learning, working from home, and the recent election – all of that is creating depression, anxiety, and exhaustion in our everyday lives. What are some ways we can cope with all this extra pressure? And how do we, as leaders of teams and families, help the people who depend on us?

Our featured speakers this week include psychologist Briana Boyd, Ph.D., program specialist Tami Hester Johnson, and behavioral health specialist Tina Casola. The conversation will be moderated by LEAD Vice President Elizabeth Fitzsimons.

To view all previous programs in this series, visit sdchamber.org/lead/webinars.

As requested during a previous program, we have compiled a reading list and a list of organizations to support.

Recommended reading list:

  • How to Be an Antiracist, by Ibram X. Kendi
  • Between the World the World and Me, by Ta-Nehisi Coates
  • A People’s History of the United States, by Howard Zinn
  • Why Are All the Black Kids Sitting Together in the Cafeteria: And Other Conversations About Race, by Beverly Daniel Tatum
  • How to Be an Inclusive Leader, by Jennifer Brown
  • The New Jim Crow: Mass Incarceration in the Age of Colorblindedness, by Michelle Alexander

San Diego organizations to support:

This is the thirteenth webinar in our series, Leading in a New Reality. Watch the previous episodes:

 

Social Media Strategies for Small Businesses

April 1, 2020

Take Control of Your Social Media Small Business Narrative

Join this thought-provoking session to gain insights on how you can Take Control of Your Social Media Small Business Narrative. You will learn contemporary techniques to engage your target audiences in the social stratosphere, recommendations for content creation, the rationale for promoting organic or paid content, approaches to tools for managing performance, technologies for deployment, and more.

This session will be facilitated by Douglas Younger III, Founder & CEO of 3STEPS4WARD (www.3steps4ward.com) a technology-savvy marketing company that helps startups and entrepreneurs succeed with marketing.

During this session you will learn key concepts to manage your small business narrative on social media:

  • Methods for Reaching Target Audiences 
  • Criteria for Selecting Social Channels
  • How to Make Content King!
  • Pros & Cons of Organic vs Paid Content
  • How to Use Dashboard Analysis for Metrics
  • Enabling Technologies for Social Campaigns

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Back in Business: Lessons from Businesses Making it Work

April 1, 2020