MEMBER SPOTLIGHT: It’s All About the Kids

It’s All About the Kids® Foundation (IAATK) is an 18-year-old award-winning 501 (c)(3) nonprofit organization that bridges the weekend food insecurity gap for children in impoverished neighborhoods. Children from homeless and working families receive bags of fresh produce, bread, non-perishable items, diapers, and period products through delivery, at mini-pantries and at pop-up distributions throughout San Diego County.  For every $1 donated, 2 nutritious meals are provided to San Diego kids and their families. IAATK has provided over 3.5 million nutritious meals since 2017.

Before COVID-19, IAATK operated a weekly food pantry in Barrio Logan, serving over 1300 families monthly. In March of 2020, instead of closing, IAATK pivoted into a drive-thru and walk-up distribution and quickly served over 1000 families every Thursday. With the distributions getting larger due to community demand, and problems with traffic and parking, IAATK was forced to move 3 times. In May 2021, IAATK moved into a warehouse and office space in El Cajon and continues to expand distributions throughout San Diego County.

How can you help? IAATK’s continues to serve San Diego kids because of partnerships and supporters. And they finally get to have a party! Everyone is invited to the Partying for a Purpose Rockstar Party with Queen Nation presented by Batta | Fulkerson and hosted by Cliff Thomas and Melissa Callahan to benefit the It’s All About the Kids® Foundation on September 16, 2022, at a private residence in the Crosby Estates. Guests will enjoy complimentary food, drinks, live entertainment, and the concert by Queen Nation. The online auction is now live at There will even be a best dressed costume contest so come as your favorite rockstar to win prizes! To check out what fabulous companies are supporting and get your tickets, go to