This thought-provoking session in this monthly continuing webinar will provide you insights on how to communicate your value to your customers. Learn advanced techniques in communicating fact-based value proposition, competitive advantage, unmet needs, unique selling points, and more. Also, learn how to use rational, emotional, and economic argumentation to create powerful marketing campaigns.
This webinar series will provide context on your small business and involve interactivity and is designed to be practical and apply real-world business situations.
Featured Speaker: Doug Younger
Doug Younger is the Founder and CEO of 3STEPS4WARD, a technology-savvy marketing company that helps startups and entrepreneurs succeed with digital marketing.
Doug and his team are a full-service, minority-owned small business and marketing consulting/creative agency driven by their beliefs in positive social responsibility, mutually beneficial business, and personal reinvention.
Also, Doug is the host of the Twist of Fate: Small Business Podcast, that brings together business leaders, founders, & entrepreneurs for a dialogue about how to make dreams become reality and achieve change with planning, passion, & optimism.
Doug brings 20 years of international marketing, commercialization, and technology experience as an executive previously leading enterprises, startups, and nonprofits. He earned an MBA in marketing and bioscience entrepreneurship from Case Western Reserve University Weatherhead School of Management.