News & Updates

Design Thinking to Improve Your Small Business Website

April 1, 2020

Join this informative session to gain insights on how you can improve your small business website by practicing human-centred design. In this session you will learn website development theories to improve your search results, traffic, time-on-site, and click-through rate.

This session will be facilitated by Douglas Younger III, Founder & CEO of 3STEPS4WARD (www.3steps4ward.com) a technology-savvy marketing company that helps startups and entrepreneurs succeed with marketing.


During this session you will learn contemporary techniques for growth:

• Design Thinking for Web
• Developing a Content Roadmap
• Advanced Tools for Site Management
• Methods to Prioritize Feedback
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Case Studies: Prioritizing Issues, Actions, & Crisis
• Interactive Polling: Ethical Dilemmas in Web Design

Additional Learning Resources:

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Webinar Series: Leading in a New Reality

April 1, 2020

Moving Forward Together

Presented by LEAD San Diego in partnership with JONES and ABC 10News

Having experienced the turbulence of election season that brought deep divisions and an attack on our nation’s capitol, we are still in the midst of a pandemic. And COVID-19 has spotlighted extreme inequities in our country  – in healthcare, access to education, and employment, among other things. Calls for a dismantling of racist systems, including police reform, continue and gain traction with new administrations locally and nationally.

But how we do move forward, and repair our communities when there is so much division, distance, and disagreement on what problems exist and how we tackle them?

How can we as leaders help our community move forward?

Our featured speakers this week include Executive Director of the ACLU San Diego & Imperial Counties Norma Chávez-Peterson, San Diego County Board of Supervisors Chair Nathan Fletcher, and JONES CEO Dr. Steven Jones. The conversation will be moderated by LEAD Vice President Elizabeth Fitzsimons.

To view all previous programs in this series, visit sdchamber.org/lead/webinars.

As requested during a previous program, we have compiled a reading list and a list of organizations to support.

Recommended reading list:

  • How to Be an Antiracist, by Ibram X. Kendi
  • Between the World the World and Me, by Ta-Nehisi Coates
  • A People’s History of the United States, by Howard Zinn
  • Why Are All the Black Kids Sitting Together in the Cafeteria: And Other Conversations About Race, by Beverly Daniel Tatum
  • How to Be an Inclusive Leader, by Jennifer Brown
  • The New Jim Crow: Mass Incarceration in the Age of Colorblindedness, by Michelle Alexander

San Diego organizations to support:

This is the thirteenth webinar in our series, Leading in a New Reality. Watch the previous episodes:

 

Our Climate, Our Future – Business Community Forum

April 1, 2020

 

Join the City of San Diego and the San Diego Regional Chamber of Commerce for a virtual public forum on Thursday, February 25, to share your ideas for Our Climate, Our Future, the update to the City’s Climate Action Plan.

Local efforts will be aligned with national and global goals for creating a more sustainable future for all – elevating equity, renewable energy and economic opportunity. Share your feedback and learn more.

Register Now

EVENT DETAILS

Date: Thursday, February 1, 2021

Time: 12:00 PM – 1:30 PM PST

Location: Virtual

Registration is required, and log-in details will be emailed to attendees after registering.

Webinar Series: Leading in a New Reality

April 1, 2020

Effects of the Pandemic on Women in the Workforce

Presented by LEAD San Diego in partnership with JONES and ABC 10News

Women have historically been the Chief Executives of their households – caring for children and maintaining the home – all while typically managing their own careers. With the onset of the pandemic last year, we’ve seen these responsibilities grow as women have been expected to fill the roles of teacher, therapist, cook, and sometimes even referee. Some, unfortunately, have lost their jobs, and others have left the workforce to handle all the needs at home. These effects have been magnified in communities of color, which have higher unemployment rates than white communities.

What can we do to support our mothers, sisters, and neighbors during these extraordinary times? What systems need to be changed and can be put in place to ensure working women don’t have to choose between their families and their careers?

Our featured speakers this week include Life Transformation Strategist Roxanne Kymaani Ph. D.; Reporter, Writer & Writing Teacher Roxana Popescu, Ph. D.; and Chief of Staff to Supervisor Nora Vargas Denice Garcia, MPA. The conversation will be moderated by LEAD Vice President Elizabeth Fitzsimons.

To view all previous programs in this series, visit sdchamber.org/lead/webinars.

As requested during a previous program, we have compiled a reading list and a list of organizations to support.

Recommended reading list:

  • How to Be an Antiracist, by Ibram X. Kendi
  • Between the World the World and Me, by Ta-Nehisi Coates
  • A People’s History of the United States, by Howard Zinn
  • Why Are All the Black Kids Sitting Together in the Cafeteria: And Other Conversations About Race, by Beverly Daniel Tatum
  • How to Be an Inclusive Leader, by Jennifer Brown
  • The New Jim Crow: Mass Incarceration in the Age of Colorblindedness, by Michelle Alexander

San Diego organizations to support:

This is the nineteenth webinar in our series, Leading in a New Reality. Watch the previous episodes:

How to Create Work-Life Balance During the Holiday Season

April 1, 2020

How to Create Work-Life Balance During the Holiday Season

Since most small business owners work 24 hours a day/7 days a week, it’s often difficult to find balance. This holiday season feels even more special because the Covid restrictions last year kept most of us from visiting loved ones and connection time feels even more important than ever.

It’s unlikely you are going to shut down your business or be able to completely step away even if you are spending time with people you care about. But how do you get balance?

Join us for a virtual workshop on December 9th at 10:00 am where Dr. Dana McNeil, Founder/CEO of The Relationship Place Marriage and Family Therapy and member of the SD Chamber will be teaching us the tips and tricks of enjoying the holidays without turning our backs on our business or mental health.

In this FREE workshop, you will learn…

  • How to set realistic expectations for your clients and employees during the holidays.
  • Strategies to manage time around competing drains on your attention.
  • Planning strategies you can set in advance to reduce stress and guilt.

Hope you can make it, and we will see you there!

 

Featured Speaker: Dr. Dana McNeil, PsyD, LMFT

Dr. Dana McNeil is a Licensed Marriage and Family Therapist and is the founder of a group practice called The Relationship Place located in San Diego and Encinitas, California. Dr. Dana’s practice specializes in couples’ therapy and utilizes an evidence-based type of couples’ therapy which is known as the Gottman Method. Dr. Dana is a certified Gottman Method therapist and Bringing Home Baby instructor. Dr. Dana’s practice works with all types of relationship issues from pre-marital counseling, corporate partner communications, dealing with the aftermath of extramarital affairs, partners working through addiction recovery, military deployed families, parents of special needs children, LGBTQ, and polyamorous clients.

Dr. Dana has been featured on many relationship podcasts and in publications such as the Business Insider, Huffington Post, Authority Magazine, Eat This-Not That, Parade, Oprah Living, Martha Stewart Living, Ladders, AARP, and is the resident relationship expert on the Cox Communications show “I Do.” She is a frequent guest on national podcasts where she is recognized as a thought leader and known for her outside-of-the-box thinking about how to navigate the emotional and mental demands of modern life. Dr. Dana is a fourth-generation San Diegan and lives with her husband and her rescue dog Windsor, who is the chief morale officer at her private practice.

 She and her practice can be found at:
www.danamcneil.com
www.sdrelationshipplace.com

 

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Developing a Winner’s Digital Marketing Attitude

April 1, 2020

 

Join this energizing webinar to gain insights on how you can pioneer the digital marketing frontier. Learn contemporary techniques to market online, creatively communicate your value proposition, control your narrative on social media, achieve results from online performance metrics, use new technologies to grow your funnel, and more. This webinar will be lively, informative, and interactive. It is designed to be very practical and immediately applicable for real-world business activity.

Featured Speaker: Doug Younger

Doug Younger is the Founder and CEO of 3STEPS4WARD, a technology-savvy marketing company that helps startups and entrepreneurs succeed with digital marketing.

Doug and his team are a full-service, minority-owned small business and marketing consulting/creative agency driven by their beliefs in positive social responsibility, mutually beneficial business, and personal reinvention. Doug brings 20 years of international marketing, commercialization, and technology experience as an executive previously leading enterprises, startups, and nonprofits such as Siemens Healthcare, GE Healthcare, Baxter Healthcare, and Ekso Bionics. He earned an MBA in marketing and bioscience entrepreneurship from Case Western Reserve University Weatherhead School of Management in 2006.

During this session you will learn contemporary techniques for growth:

• Methods to enhance online performance metrics
• Advanced tools to grow your audience
• Effective marketing communication skills

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Webinar: Name Your Best Customer

April 1, 2020

This thought-provoking session in this monthly continuing webinar will provide you insights on how you can characterize and identify your best small business customers. Learn contemporary techniques for selecting your best customers, customer target setting by ethnographics, customer segmentation, customer personas, customer buyer’s journey, and more.

This webinar series will provide context on your small business and involve interactivity and is designed to be practical and apply real-world business situations.

Featured Speaker: Doug Younger

Doug Younger is the Founder and CEO of 3STEPS4WARD, a technology-savvy marketing company that helps startups and entrepreneurs succeed with digital marketing.
Doug and his team are a full-service, minority-owned small business and marketing consulting/creative agency driven by their beliefs in positive social responsibility, mutually beneficial business, and personal reinvention.

Doug brings 20 years of international marketing, commercialization, and technology experience as an executive previously leading enterprises, startups, and nonprofits such as Siemens Healthcare, GE Healthcare, Baxter Healthcare, and Ekso Bionics. He earned an MBA in marketing and bioscience entrepreneurship from Case Western Reserve University Weatherhead School of Management in 2006.

REGISTRATION

Webinar: Prove Yourself with Value Proposition

April 1, 2020

This thought-provoking session in this monthly continuing webinar will provide you insights on how to communicate your value to your customers. Learn advanced techniques in communicating fact-based value proposition, competitive advantage, unmet needs, unique selling points, and more. Also, learn how to use rational, emotional, and economic argumentation to create powerful marketing campaigns.

This webinar series will provide context on your small business and involve interactivity and is designed to be practical and apply real-world business situations.

Featured Speaker: Doug Younger

Doug Younger is the Founder and CEO of 3STEPS4WARD, a technology-savvy marketing company that helps startups and entrepreneurs succeed with digital marketing.

Doug and his team are a full-service, minority-owned small business and marketing consulting/creative agency driven by their beliefs in positive social responsibility, mutually beneficial business, and personal reinvention.

Also, Doug is the host of the Twist of Fate: Small Business Podcast, that brings together business leaders, founders, & entrepreneurs for a dialogue about how to make dreams become reality and achieve change with planning, passion, & optimism.

Doug brings 20 years of international marketing, commercialization, and technology experience as an executive previously leading enterprises, startups, and nonprofits. He earned an MBA in marketing and bioscience entrepreneurship from Case Western Reserve University Weatherhead School of Management.

REGISTRATION

Webinar Series: Leading in a New Reality

April 1, 2020

Change Starts with Us

Presented by LEAD San Diego in partnership with JONES

We are all learning new ways to adapt and grow in these times – how we think, work, and connect – first through the COVID-19 pandemic and now with the calls for police reforms and examination of the systemic racism of our country. This week, Nora Vargas, Tony Young, and Steven Jones will help us focus our energy on San Diego, and guide us in how to lead in the places closest to us.

 

 

 

 

As requested during our last program, we have compiled a reading list and a list of organizations to support.

Recommended reading list:

  • How to Be an Antiracist, by Ibram X. Kendi
  • Between the World the World and Me, by Ta-Nehisi Coates
  • A People’s History of the United States, by Howard Zinn
  • Why Are All the Black Kids Sitting Together in the Cafeteria: And Other Conversations About Race, by Beverly Daniel Tatum
  • How to Be an Inclusive Leader, by Jennifer Brown
  • The New Jim Crow: Mass Incarceration in the Age of Colorblindedness, by Michelle Alexander

San Diego organizations to support:

 

This is the ninth webinar in our series, Leading in a New Reality. Watch the previous episodes:

 

Webinar Series: Leading in a New Reality

April 1, 2020

Boundaries & Schedules

Presented by LEAD San Diego in partnership with JONES

To view the first program in this series, “The New Normal,” click here.

Schedules have shifted at work and at home. How do we create a schedule that works for our professional and personal responsibilities and needs? How can supervisors and bosses make telecommuting better for their teams? We’ll share tips for shifting schedules, tapping in and out, and how to set boundaries with families and work teams.

Join Elizabeth Fitzsimons of LEAD San Diego, Robin Toft of Toft Group, and Channelle McNutt of JONES for this exclusive conversation.

 

REGISTER